
WordPress Dominates Yet Faces Increasing Competition
As of May 2025, WordPress has maintained its position as the leading Content Management System (CMS), powering a significant 43.5% of websites according to recent data from W3Techs. However, its 61.2% market share of CMS-using sites reflects a notable decline from previous years, marking a shift in the landscape of digital content management. For the first time in two decades, WordPress is witnessing a sustained decrease in usage, as competitors such as Shopify, Wix, and Squarespace steadily gain ground.
CMS Market Share Dynamics: An Evolving Landscape
The total CMS market is substantial, with 71.1% of nearly 200 million live websites now utilizing some form of content management system. This translates to an estimated 143.5 million websites employing CMS technology.
This year, top platforms such as Shopify have garnered a 6.7% share, reflecting a growing trend toward Software as a Service (SaaS) solutions. Additionally, platforms like Wix and Squarespace are becoming increasingly popular, with market shares of 5.3% and 3.3% respectively. This ongoing shift suggests that users are looking for more streamlined, user-friendly options for website management.
The Trend Towards Managed Platforms
Interestingly, the portion of websites that do not utilize any CMS has dropped to 28.9%, down from 32.3% in 2023. This trend indicates a significant move toward managed platforms and hosted website builders as users seek more efficient ways to build and maintain their online presence.
What These Changes Mean for Digital Marketers
For SEO professionals and digital marketers, these shifts present both challenges and opportunities. With established giants like WordPress experiencing a decline in market share, there is an opening for marketers to explore alternative platforms that may offer enhanced functionality or niche capabilities. Understanding how different platforms perform not only aids in content creation strategies but also informs SEO techniques, keyword choices, and linking strategies tailored for those platforms.
Conclusion: Navigating the CMS Future
As the CMS market continues to evolve, staying informed on trends and shifts in market share is crucial for marketers and content creators alike. Embracing new technologies and adapting to changing consumer preferences will be vital for success in the digital landscape of the future.
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