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February 24.2025
2 Minutes Read

LinkedIn Now Offers Email Metrics for Newsletters: A Game-Changer for Publishers

LinkedIn sign in a landscaped garden setting.

LinkedIn Introduces Game-Changing Email Metrics for Newsletter Publishers

LinkedIn has taken a significant step forward for newsletter creators with the recent rollout of email metrics. This enhancement allows publishers to track important metrics such as email sends and open rates, providing crucial insights that can help measure engagement and effectiveness. As newsletters grow increasingly popular on the platform, these new analytics address a commonly voiced need among users.

Why These Metrics Matter to Publishers

Prior to this update, publishers lacked clarity on how their audience interacted with newsletters through email compared to in-app notifications. This ambiguity made it difficult to gauge the platform's effectiveness for newsletter distribution. With the introduction of the email sends metric, publishers can now monitor how many of their subscribers received notifications, while the email open rate metric provides an estimate of the percentage of people who actually opened the email.

What the New Metrics Include

1. Email Sends: This metric tracks the number of subscribers who received an email notification about a newsletter article. 2. Email Open Rate: This shows the estimated percentage of recipients who opened those emails, offering a valuable glimpse into engagement levels.

Despite these newly added metrics, LinkedIn acknowledges that they are just estimates and cautions against relying solely on these numbers for precision. Nonetheless, they mark a significant shift towards improving the user experience on the platform and offer attention-grabbing insights for creators looking to optimize their content strategies.

Linking New Metrics to Broader Marketing Strategies

The importance of these new metrics cannot be overstated. In an era where digital communication is increasingly vital, understanding how audience members engage with content through different channels is key to any marketing strategy. This capability will help creators compare LinkedIn with dedicated newsletter services and adjust their strategies accordingly. As reported, engagement with newsletters increased by 47% last year, indicating a growing interest in this format.

Unrealized Potential: Areas for Improvement

While these updates are promising, several features remain elusive for newsletter authors. One glaring issue is the lack of access to subscribers' email addresses, which restricts creators' abilities to manage relationships or migrate them into broader email marketing systems. Suggestions have been made for an opt-in feature that would let subscribers share their email addresses voluntarily, but LinkedIn has yet to indicate plans for such an option.

Looking Ahead: Future Developments

As LinkedIn continues to refine its analytics tools, the email metrics expansion illustrates the platform's commitment to supporting newsletter creators. The ongoing enhancements align with the platform’s push toward paid promotions for newsletters, indicating a future where creators can boost visibility more effectively.

With over 184,000 newsletters already published on LinkedIn, creators stand to gain significant insights from these latest developments. The metrics may be small steps, but for many marketers, they could lead to substantial improvements in campaign strategies and audience engagement.

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01.06.2026

How Should AI Developers Address Quality Complaints Amid Burnout Pressures?

Update AI Industry Grapples with Quality and Burnout Concerns In a world where generative AI technologies are rapidly evolving, industry leaders like Microsoft’s CEO Satya Nadella and Google’s Principal Engineer Jaana Dogan have recently addressed prevalent criticisms of AI outputs. Both highlight a growing concern around what Nadella labels "slop"—a derogatory term some use to describe low-quality AI-generated content, and Dogan correlates the backlash against AI with cumulative burnout among users and developers. Nadella's Call for a New Conversation Nadella argues that it’s time for the tech community to shift the focus from debates about the quality of AI outputs to how these tools integrate into human culture and workplaces. In his recent blog post, he emphasizes the need for AI to prove its worth and work seamlessly alongside humans by 2026. "We need to get beyond the arguments of slop vs sophistication," he states, advocating for a new equilibrium where AI tools amplify cognitive tasks rather than detract from them. This perspective aligns with a broader trend within the tech industry, as leaders look to pivot conversations towards productivity and real-world applications, especially in light of operational pressures stemming from economic uncertainties and competition. Dogan's Perspective on Burnout Dogan's remarks reflect a growing concern about mental health in the AI space—advising that feelings of frustration with new technologies often stem from overwhelming burnout. As AI engineers work under immense deadlines and pressure to deliver significant projects, the emotional toll can be detrimental. "People are only anti new tech when they are burned out from trying new tech. It’s understandable," she explained. This relevance is echoed in the wider conversation about workplace mental health. Research indicates that while AI capabilities could eliminate repetitive tasks and enhance productivity, the fast-paced integration of these tools can simultaneously exacerbate feelings of anxiety and burnout among workers. Indeed, a study by Microsoft highlighted that over half (55%) of business leaders believe AI improves decision-making, yet studies also demonstrate a significant increase in burnout among those who feel their roles are threatened by technological advancements. The Reality of AI Pressure in Tech Both Nadella and Dogan’s statements draw attention to the issues of speed and pressure within the tech sector. Employees at firms like Google and Amazon have expressed frustrations over the relentless push to roll out AI innovations, often at the expense of quality and ethical considerations around tech use. Recent reports reveal that engineers cite a common experience of burnout, fueled by unrealistic expectations and a lack of adequate testing for AI outputs. Workers describe feeling like they are racing to deliver products that have not been thoroughly vetted. This is particularly evident as companies scramble to compete, leading to situations where rapid releases can compromise user trust and satisfaction. Conclusion: Reevaluating the Role of AI in Everyday Work As the tech industry grapples with the challenges of AI integration, it becomes clear that the focus must not only be on rapid innovation but also on sustainable practices that prioritize mental wellness. Stakeholders in the tech community—ranging from CEOs to individual engineers—must collectively advocate for frameworks that foster not only productivity but also healthy work environments to mitigate burnout. As we move closer to the pivotal year of 2026, it raises a crucial question for tech enthusiasts and professionals alike: How can we ensure that technological advancements, such as AI, enhance our lives rather than overwhelm us?

01.06.2026

The December Core Update: A Shift Toward Specialized SEO Strategies

Update Understanding Google's December Core Update Google's December core update, which ran from December 11 to December 29, has reshaped the search engine landscape once more. This wave of changes has caused significant shifts in search rankings, particularly affecting news publishers and ecommerce giants. Early analyses, such as those conducted by Aleyda Solís, are highlighting a clear trend where specialized sites are beginning to overshadow generalized ones, particularly in high-traffic query categories. Who Wins and Who Loses in Search Rankings? As Solís pointed out, publications that once dominated for broad “best of” queries are now witnessing a sharp decline. Sites like Games Radar have fallen from favor for specific gaming queries, making way for directly authoritative pages from major brands like Nintendo and Epic Games. Similarly, prominent retailers, including Macy's, suffered a hit with searches for terms like “winter boots women,” while specialized brands like Columbia and The North Face now shine in those categories. The Impact on News Publishers The volatility in rankings also struck several news publishers. Highlights provided by experts such as Will Flannigan of The Wall Street Journal indicated that major publishers, particularly those based in India, experienced a significant reduction in visibility in U.S. search results. This fluctuation resonates with trends observed in Google's Topic Authority system, which aims to prioritize expert sources for news-related queries. As reported by Glenn Gabe, many publishers are seeing their traffic decline significantly across various news platforms, particularly Google Discover and Top Stories. Why This Update Matters: A Shift Towards Specialization This update is more than just a periodic adjustment; it reflects a clear paradigm shift in how Google values content. By rewarding specialization and expert authority, Google's algorithm is actively prioritizing websites that present in-depth, category-specific content over generalized traffic-driven pages. This can mean a significant opportunity or challenge for businesses and content creators, depending on the niche they occupy. Key Takeaways for Marketers and SEO Teams In the wake of the December core update, marketers should reassess their content strategies. This entails a deep dive into the specific authority they can offer within their domains. Brands that excel at providing specialized, expert-driven content stand to gain the most from these shifts. Those that allowed their content to become more generalized may need to rethink their approach significantly. Tracking the Aftermath: What Comes Next? As this update has wide-reaching implications, business owners and marketers must monitor their analytics closely in the coming weeks. Google emphasizes that these updates are not punitive but rather a recalibration of the content visibility landscape, reminding us that improvement in the content quality can lead to meaningful visibility gains outside of significant updates. This December update thus serves as a wake-up call for content strategists: moving forward, the emphasis must be on providing depth, expertise, and specialized content that can cater to targeted audiences.

01.03.2026

Join the Christmas Magic: Track Santa This Year with NORAD & Google

Update Track Santa on Christmas Eve: A Festive Tradition The excitement builds around the world as Christmas Eve approaches, marking the return of a beloved holiday tradition: tracking Santa Claus in real time. This year, families can again utilize two popular platforms, the NORAD Santa Tracker and Google’s Santa Tracker, to keep tabs on St. Nick’s global journey. NORAD Santa Tracker: More Than Just Fun For over 65 years, the North American Aerospace Defense Command (NORAD) has offered a delightful way for kids and adults alike to follow Santa's mythical journey. What began in 1955 as a happy accident—a misprinted phone number in a Sears advertisement that directed children to call NORAD instead of Santa—has evolved into a cherished tradition. This year, NORAD continues to embrace its legacy with the assistance of an AI chatbot named Radar, providing real-time updates about Santa’s location and activities. Google’s Santa Tracker: A Technological Marvel On the other hand, Google keeps the festive spirit alive with its interactive Santa Tracker, now in its 21st year. The platform is not just a tracking tool; it's brimming with games, videos, and educational activities throughout December, set to culminate on Christmas Eve. Google has ingeniously used this platform to test new technologies that often transition into its wider product lineup. For instance, as Santa travels the world, users can enjoy engaging snippets about each city he visits, providing a mix of fun and geography lessons. How to Keep Up with Santa in 2025 Whether you choose to follow Santa through the NORAD website or Google’s platform, both options promise an engaging experience this Christmas Eve. The NORAD Tracker provides live mapping with updates about Santa’s current location, estimated arrival time at different locations, and the total number of gifts delivered. For a more personal touch, users can call NORAD's hotline at 1-877-HI-NORAD to get live updates spoken by friendly volunteers. Educating While Celebrating One of the remarkable aspects of both trackers is their ability to add educational value to a fun-filled holiday. With every new location, children learn about geography, culture, and holiday traditions from around the globe. While kids eagerly await their gifts, parents can appreciate the innovative way technology enriches family traditions. Countdown to Christmas 2025 As Santa prepares to embark on his mission to deliver over 2 billion gifts worldwide, families can look forward to a night full of excitement. Enjoy your favorite holiday snacks, gather around the screen or phone, and follow along as Santa visits cozy homes across the globe. Remember to leave out those carrots and mince pies! This magical event showcases not only the spirit of giving but also highlights the incredible ways technology can create joy and connection during the holidays. So make sure to tune in and be part of the countdown to Christmas magic. Happy holidays to everyone!

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