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February 22.2026
2 Minutes Read

Unlocking the Future of AI: Sarvam's Indus Chat App Competes with Industry Giants

AI chat app interface on smartphone over laptop keyboard

Indus AI: A Unique Player in India’s AI Chat Landscape

In a bold move to capture the rapidly evolving AI chat app market, Indian startup Sarvam has introduced the Indus AI chat application. Launched amid heightened competition from global giants like ChatGPT and Google’s Gemini, Indus aims to tailor AI-supported communication to the unique contours of Indian users and languages.

The Rise of Local Alternatives

India has recently emerged as a significant player in the generative AI development space, with tools like ChatGPT garnering an impressive user base exceeding 100 million weekly active users in the country. Furthermore, with Sarvam's release of the Sarvam 105B model at the India AI Impact Summit, the country is seeing a shift where local initiatives aim to provide homegrown solutions to the global AI landscape.

A Chat Experience Tailored for Every Indian

What sets the Indus app apart is its emphasis on multi-language support. Users can interact seamlessly in various Indian languages, switching from English to Hindi within the same conversation. This flexibility aims to cater to the diverse linguistic tapestry of India, encouraging wider adoption among users who may not be comfortable with predominantly English-based platforms.

Key Features and Functionality

The Indus chat app, currently available in beta on iOS, Android, and web, allows users to engage through typed or spoken queries. However, like many early-stage platforms, it does come with limitations. For instance, users cannot delete their chat history without deleting their accounts, and navigating the reasoning features can impact response times. These issues highlight the hurdles Sarvam must overcome as it seeks to enhance user experience.

Future Growth and Expansion Plans

According to Sarvam, the app's rollout will be gradual, assessing user feedback before expanding its compute capacity. This approach reflects an awareness of the importance of a robust infrastructure to support user demands. Sarvam co-founder Pratyush Kumar emphasized on social media that access may require signing up for a waitlist, an added layer of patience necessary as the startup gauges its capabilities to serve an eager audience.

Transformative Potential in the AI Market

By deploying its own foundational models built for Indian contexts, Sarvam's Indus holds the potential to challenge established players in the market. The integration of features such as AI agents for task automation and document handling illustrates a strategic move to diversify functionality within the app, potentially adding significant value to professional users in sectors like finance and healthcare.

Conclusion

The Indus app is a welcome addition to India’s growing array of AI tools designed for everyday convenience and productivity. As interest in homegrown technology solutions deepens among consumers and businesses, the app could reshape how users engage with AI, ensuring greater relevance in a dynamic digital landscape. Stay tuned for future updates as Sarvam continues to expand and refine the Indus experience.

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